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BLOG: Perceived Redundancy: A Barrier to Innovation

From the CEO's desk

Perceived Redundancy: A Barrier to Innovation

20th DEC 2023

Hello Everyone!

In the landscape of innovation and progress, the journey from idea conception to its realization is often fraught with challenges. The scenario is a familiar one: proposing an idea only to have it brushed aside as ordinary or redundant. Sometimes, individuals or entities may even believe they already possess something akin to your proposal, albeit in a substandard form.

This 'perceived redundancy' poses a considerable obstacle. Their existing solution might indeed resemble the proposed idea, but the crucial difference lies in execution and refinement. Consider this: many could create software or smartphones, yet not everyone attains the success of Google or Apple. It's not merely about the tool; it's about the hands that wield it. The bat itself never won matches; it's the skill, strategy, and mastery of the player that made the difference.

However, the challenge doesn't stop at perceived redundancy. Often, when groundbreaking ideas emerge, there's a natural skepticism towards their true potential. People might not readily believe that a proposed idea or solution is genuinely groundbreaking. It's a common bias where individuals hesitate to acknowledge truly innovative concepts, either due to a reluctance to embrace change or a skepticism towards something radically different from the norm.

An example might be the introduction of smartphones. Initially, people might have viewed them as just another type of mobile phone. However, through effective marketing, demonstration of unique features, and showing how they revolutionize communication, smartphones became a game-changer, even though they seemed similar to traditional phones at first glance. This shift in perception contributed to their widespread adoption and success.

The situation also often leads to skepticism. When an existing solution yields lackluster results due to its substandard nature, there's a tendency to dismiss similar proposals outright, overlooking the potential for executional prowess and improvisation. However, herein lies the crux of innovation: execution matters. Great ideas are a dime a dozen, but it's the implementation, the relentless pursuit of excellence, and the adaptability to evolve and refine that sets apart the successful from the ordinary.

In essence, it's about transcending the limitations of initial perceptions. The proposed idea might resemble an existing concept, but it's the execution, refinement, and improvisation that can elevate it to unprecedented heights.

Remember, the journey from idea to success isn't a linear path. It's a rollercoaster ride of trials, failures, and persistent efforts to refine and excel.

So, if you find your idea met with skepticism due to perceived similarities or groundbreaking nature, don't lose heart. Embrace the challenge, focus on execution, find a new audience, and let your relentless pursuit of excellence be the differentiator that propels your idea from ordinary to extraordinary. After all, it's the hands that guide the idea to fruition that truly make the difference.

Thank you!